Since the beginning of this organization, Rotarians were concerned with promoting ethical standards in working life. One of the most widespread and quoted statements of business ethics is “Criterion of four questions” or “The test of four targets”, which was formulated in 1932 by a member of the Rotary – Herbet Taylor, when he was asked to take over a company on the verge of bankruptcy. This XXIVth written code of ethics for employees became the guide of department of sales, production, advertising and customer relationship, and the survival of that company was due to this simple philosophy. Adopted by Rotary in 1943, The four questions criterion” has been translated into more than a hundred languages and published in thousands of ways.
It answers the following interrogations: